You need to get your web site index by the search engines so people can find you!
If you were to think of your site as a shop on the high street of your local town, people would walk past, see your displays and shop front and maybe pop in. But for the web, this is not true. The way the internet is made there is no such thing as passing trade. You can have the best site in the universe. A revolutionary product which will change the way millions of people search the Internet is what you can have. So what if you could have a very important message that everyone should read, no one will come unless they know where it is.
If you want people to visit your site, to read your message, to buy your products, then they would need to know where they can find you. People need to know your website address, your URL or be able to follow a hyper link to your site.
How do we tell people about your site? Word of mouth? Yes, but even if it works you can only tell so many people face to face. What about if you send out an email to a list of people you recently bought from someone on the internet (10,000 email addresses for $10)? This is the easiest way for you to lose your website, your credibility, your hosting – even your email and internet account so in order words, it’s a no. This is called spam.
You may personally get tons of spam in your mailbox each day but even so, it doesn’t mean you should do it too. This is something that’s protected by law. Yes, you can be in serious trouble if you spam. The rule of thumb is that you should only email people who have either emailed you (not spam) or someone who has personally asked you to send them information of a particular type. If someone is only interested in stamp collection, then sending them an email about automobiles would be a complete waste of time. Although it’s true that there could be an exception to the rule where someone could be interested in stamps with automobiles on them.
Statistically most people visit web sites by searching for them in a search engine. What’s funny is that they still type it into a search engine even though they already know your URL or website address. Almost everyone has either a search engine as their homepage or they use the one provided by their internet provider and that almost always has a search box provided by a search engine.
What they do is type your URL into a search box and press enter. If you aren’t listed in the search engine they are using, guaranteed one of your competitors will be.
Just to summarize:
Getting your website indexed by the search engines is a must if you want people to find you!
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